--- title: Lighthouse Posts | Lauren Masselli (2) description: (2) --- - [+1 (207) 893-8233](tel:+12078938233) - [Email Lighthouse](mailto:sales@lighthouseoptics.com) [![Lighthouse imaging](https://blog.lighthouseoptics.com/hs-fs/hubfs/LighthouseImaging_Aug2018/Images/logo%20.png?width=279&height=56&name=logo%20.png "Lighthouse imaging")](https://blog.lighthouseoptics.com/) - [Home](https://www.lighthouseoptics.com/) - [OEM Development](https://www.lighthouseoptics.com/medical-device-design-development/) - [Manufacturing](https://www.lighthouseoptics.com/manufacturing-systems/) - [Products](https://info.lighthouseoptics.com/products) - [@ THE SPEED OF LIGHTHOUSE](https://blog.lighthouseoptics.com/blog) - [Blog](https://blog.lighthouseoptics.com/blog) - [About](https://www.lighthouseoptics.com/about-lighthouse-imaging/) - [Overview](https://www.lighthouseoptics.com/about-lighthouse-imaging/) - [Careers](https://www.lighthouseoptics.com/careers/) - [Our Management Team](https://www.lighthouseoptics.com/about-lighthouse-imaging/our-management-team/) - [Facility](https://www.lighthouseoptics.com/about-lighthouse-imaging/facility/) - [Certifications & Quality Control](https://www.lighthouseoptics.com/manufacturing-systems/certifications-quality-control/) - [Contact](https://www.lighthouseoptics.com/contact/) - [Home](https://www.lighthouseoptics.com/) - [OEM Development](https://www.lighthouseoptics.com/medical-device-design-development/) - [Manufacturing](https://www.lighthouseoptics.com/manufacturing-systems/) - [Products](https://info.lighthouseoptics.com/products) - [@ THE SPEED OF LIGHTHOUSE](https://blog.lighthouseoptics.com/blog) - [Blog](https://blog.lighthouseoptics.com/blog) - [About](https://www.lighthouseoptics.com/about-lighthouse-imaging/) - [Overview](https://www.lighthouseoptics.com/about-lighthouse-imaging/) - [Careers](https://www.lighthouseoptics.com/careers/) - [Our Management Team](https://www.lighthouseoptics.com/about-lighthouse-imaging/our-management-team/) - [Facility](https://www.lighthouseoptics.com/about-lighthouse-imaging/facility/) - [Certifications & Quality Control](https://www.lighthouseoptics.com/manufacturing-systems/certifications-quality-control/) - [Contact](https://www.lighthouseoptics.com/contact/) # @THE SPEED OF LIGHTHOUSE # All posts by Lauren Masselli Page 2 of 2 [![speed of lighthouse-4](https://blog.lighthouseoptics.com/hs-fs/hubfs/speed%20of%20lighthouse-4.jpg?width=300&name=speed%20of%20lighthouse-4.jpg)](https://blog.lighthouseoptics.com/blog/episode-5-transcript-leveraging-a-hybrid-endoscope-design) ## [Episode #5 Transcript: Leveraging a Hybrid Endoscope Design](https://blog.lighthouseoptics.com/blog/episode-5-transcript-leveraging-a-hybrid-endoscope-design) Date: May 2nd, 2019 | Categories: [Case Studies](https://blog.lighthouseoptics.com/blog/tag/case-studies), [Product Evolution](https://blog.lighthouseoptics.com/blog/tag/product-evolution), [Podcast](https://blog.lighthouseoptics.com/blog/tag/podcast) We've talked about the advantages of Lighthouse and some of the neat things that you go through to look at a holistic design when customization becomes important and the value that you're bringing to clients to help them evaluate the criteria that... [Read More](https://blog.lighthouseoptics.com/blog/episode-5-transcript-leveraging-a-hybrid-endoscope-design) [![LHI Commercialization Graypaper Target Price-1](https://blog.lighthouseoptics.com/hs-fs/hubfs/LHI%20Commercialization%20Graypaper%20Target%20Price-1.png?width=300&name=LHI%20Commercialization%20Graypaper%20Target%20Price-1.png)](https://blog.lighthouseoptics.com/blog/the-economics-of-product-commercialization) ## [The Economics of Product Commercialization](https://blog.lighthouseoptics.com/blog/the-economics-of-product-commercialization) Date: April 29th, 2019 | Categories: [Product Development](https://blog.lighthouseoptics.com/blog/tag/product-development), [economic targets](https://blog.lighthouseoptics.com/blog/tag/economic-targets), [Schedules](https://blog.lighthouseoptics.com/blog/tag/schedules), [Blog](https://blog.lighthouseoptics.com/blog/tag/blog) The Economics of Product Commercialization: Three Essential Steps When it comes to developing a product for commercialization, defining the economic targets at the onset is essential. A knowledgeable development partner will assist their client in... [Read More](https://blog.lighthouseoptics.com/blog/the-economics-of-product-commercialization) [![speed of lighthouse-3](https://blog.lighthouseoptics.com/hs-fs/hubfs/speed%20of%20lighthouse-3.jpg?width=300&name=speed%20of%20lighthouse-3.jpg)](https://blog.lighthouseoptics.com/blog/episode-4-transcript-customization-per-clinical-application) ## [Episode #4 Transcript: Customization Per Clinical Application](https://blog.lighthouseoptics.com/blog/episode-4-transcript-customization-per-clinical-application) Date: April 23rd, 2019 | Categories: [Product Evolution](https://blog.lighthouseoptics.com/blog/tag/product-evolution), [Product Development](https://blog.lighthouseoptics.com/blog/tag/product-development), [Podcast](https://blog.lighthouseoptics.com/blog/tag/podcast), [Customization](https://blog.lighthouseoptics.com/blog/tag/customization) In the world of medical visualization, digital visualization, cameras, and endoscopes there are always going to be projects and opportunities for new products that come out to go to market that need something that's never been done before.... [Read More](https://blog.lighthouseoptics.com/blog/episode-4-transcript-customization-per-clinical-application) [![LHI Commercialization-obstacles](https://blog.lighthouseoptics.com/hs-fs/hubfs/LHI%20Commercialization-obstacles.png?width=300&name=LHI%20Commercialization-obstacles.png)](https://blog.lighthouseoptics.com/blog/reusable-versus-disposable-product-development) ## [Reusable versus Disposable - Product Development](https://blog.lighthouseoptics.com/blog/reusable-versus-disposable-product-development) Date: April 22nd, 2019 | Categories: [Product Development](https://blog.lighthouseoptics.com/blog/tag/product-development), [economic targets](https://blog.lighthouseoptics.com/blog/tag/economic-targets), [Disposable](https://blog.lighthouseoptics.com/blog/tag/disposable), [Reusable](https://blog.lighthouseoptics.com/blog/tag/reusable), [Blog](https://blog.lighthouseoptics.com/blog/tag/blog) Every product development process is unique due to factors such as function, use, performance, and cost objectives. In some cases devices function stand-alone, while others are complementary to the primary device, impacting the way the development... [Read More](https://blog.lighthouseoptics.com/blog/reusable-versus-disposable-product-development) [![speed of lighthouse-2](https://blog.lighthouseoptics.com/hs-fs/hubfs/speed%20of%20lighthouse-2.jpg?width=300&name=speed%20of%20lighthouse-2.jpg)](https://blog.lighthouseoptics.com/blog/episode-3-transcript-holistic-design) ## [Episode #3 Transcript: Holistic Design](https://blog.lighthouseoptics.com/blog/episode-3-transcript-holistic-design) Date: April 16th, 2019 | Categories: [Product Evolution](https://blog.lighthouseoptics.com/blog/tag/product-evolution), [Product Development](https://blog.lighthouseoptics.com/blog/tag/product-development), [Podcast](https://blog.lighthouseoptics.com/blog/tag/podcast), [Manufacturing](https://blog.lighthouseoptics.com/blog/tag/manufacturing) Today, it's a fundamental topic that we're going to address. That is, the approach that you, the team and the company take to develop new products and technology for your clients. We're calling it a holistic design. Really, the holistic design is a... [Read More](https://blog.lighthouseoptics.com/blog/episode-3-transcript-holistic-design) [![speed of lighthouse-1](https://blog.lighthouseoptics.com/hs-fs/hubfs/speed%20of%20lighthouse-1.jpg?width=300&name=speed%20of%20lighthouse-1.jpg)](https://blog.lighthouseoptics.com/blog/episode-2-transcript-manufacturability-targeted-costs) ## [Episode #2 Transcript: Manufacturability & Targeted Costs](https://blog.lighthouseoptics.com/blog/episode-2-transcript-manufacturability-targeted-costs) Date: April 10th, 2019 | Categories: [economic targets](https://blog.lighthouseoptics.com/blog/tag/economic-targets), [Podcast](https://blog.lighthouseoptics.com/blog/tag/podcast), [Manufacturing](https://blog.lighthouseoptics.com/blog/tag/manufacturing) On this episode of At The Speed of Lighthouse we’re talking about the importance of actually determining what a price is and what factors influence the economics of a device that's under consideration for inception. [Read More](https://blog.lighthouseoptics.com/blog/episode-2-transcript-manufacturability-targeted-costs) [![speed of lighthouse](https://blog.lighthouseoptics.com/hs-fs/hubfs/speed%20of%20lighthouse.jpg?width=300&name=speed%20of%20lighthouse.jpg)](https://blog.lighthouseoptics.com/blog/episode-1-transcript-compressing-the-timeline-from-concept-to-commercialization) ## [Episode #1 Transcript: Compressing the timeline from Concept to Commercialization](https://blog.lighthouseoptics.com/blog/episode-1-transcript-compressing-the-timeline-from-concept-to-commercialization) Date: April 10th, 2019 | Categories: [Product Development](https://blog.lighthouseoptics.com/blog/tag/product-development), [Podcast](https://blog.lighthouseoptics.com/blog/tag/podcast), [Schedules](https://blog.lighthouseoptics.com/blog/tag/schedules) Welcome back to the latest episode of The Speed of Lighthouse. My name is Justin Starbird, and today I will be joined by CEO of Lighthouse, Robert Austring. Today is exciting because we're talking about the concept of commercialization for new... [Read More](https://blog.lighthouseoptics.com/blog/episode-1-transcript-compressing-the-timeline-from-concept-to-commercialization) [![Lighthouse-3D-Module_1](https://blog.lighthouseoptics.com/hs-fs/hubfs/Lighthouse-3D-Module_1.jpg?width=300&name=Lighthouse-3D-Module_1.jpg)](https://blog.lighthouseoptics.com/blog/omnivision-and-lighthouse-imaging-create-worlds-first-commercial-platform-for-3d-endoscopic-devices) ## [OmniVision and Lighthouse Imaging Create World’s First Commercial Platform for 3D Endoscopic Devices](https://blog.lighthouseoptics.com/blog/omnivision-and-lighthouse-imaging-create-worlds-first-commercial-platform-for-3d-endoscopic-devices) Date: April 4th, 2019 | Categories: [News](https://blog.lighthouseoptics.com/blog/tag/news), [3D](https://blog.lighthouseoptics.com/blog/tag/3d) SANTA CLARA, Calif. – Feb. 4, 2019 – OmniVision Technologies, Inc., a leading developer of advanced digital imaging solutions, and Lighthouse Imaging, a medical contract manufacturer and product development firm, today announced at the MD&M West... [Read More](https://blog.lighthouseoptics.com/blog/omnivision-and-lighthouse-imaging-create-worlds-first-commercial-platform-for-3d-endoscopic-devices) [![Idea exchange concept. Ideas agreement Investing in business innovation and financial commerce backing of creativity. Open lightbulb icon with gear mechanisms. Funding potential innovative growth](https://blog.lighthouseoptics.com/hs-fs/hubfs/Social%20Images/Stock%20images/Idea%20exchange%20concept.%20Ideas%20agreement%20Investing%20in%20business%20innovation%20and%20financial%20commerce%20backing%20of%20creativity.%20Open%20lightbulb%20icon%20with%20gear%20mechanisms.%20Funding%20potential%20innovative%20growth.jpeg?width=300&name=Idea%20exchange%20concept.%20Ideas%20agreement%20Investing%20in%20business%20innovation%20and%20financial%20commerce%20backing%20of%20creativity.%20Open%20lightbulb%20icon%20with%20gear%20mechanisms.%20Funding%20potential%20innovative%20growth.jpeg)](https://blog.lighthouseoptics.com/blog/-the-importance-of-the-plan) ## [The Importance of the Plan](https://blog.lighthouseoptics.com/blog/-the-importance-of-the-plan) Date: March 18th, 2019 | Categories: [Product Development](https://blog.lighthouseoptics.com/blog/tag/product-development), [economic targets](https://blog.lighthouseoptics.com/blog/tag/economic-targets), [Blog](https://blog.lighthouseoptics.com/blog/tag/blog) The Product Development Process: The Importance of the Plan “Plans are only good intentions unless they immediately generate into hard work”, said Peter Drucker. The most successful product development firms realize that the planning stage is just... [Read More](https://blog.lighthouseoptics.com/blog/-the-importance-of-the-plan) [![LHI Commercialization-Economics Challenge](https://blog.lighthouseoptics.com/hs-fs/hubfs/LHI%20Commercialization-Economics%20Challenge.png?width=300&name=LHI%20Commercialization-Economics%20Challenge.png)](https://blog.lighthouseoptics.com/blog/market-adoption-and-product-evolution) ## [Market Adoption and Product Evolution](https://blog.lighthouseoptics.com/blog/market-adoption-and-product-evolution) Date: March 18th, 2019 | Categories: [Product Evolution](https://blog.lighthouseoptics.com/blog/tag/product-evolution), [automation](https://blog.lighthouseoptics.com/blog/tag/automation), [Product Development](https://blog.lighthouseoptics.com/blog/tag/product-development), [Blog](https://blog.lighthouseoptics.com/blog/tag/blog) Looking Beyond Development: The Importance of Market Adoption and Product Evolution As a product design and manufacturing company, it is vital to prepare for market adoption, consider the road ahead, and continuously manage the product evolution. It... [Read More](https://blog.lighthouseoptics.com/blog/market-adoption-and-product-evolution) [Previous](https://blog.lighthouseoptics.com/blog/author/lauren-masselli/page/1) [1](https://blog.lighthouseoptics.com/blog/author/lauren-masselli/page/1) [2](https://blog.lighthouseoptics.com/blog/author/lauren-masselli/page/2) ### Resources - [Videos](https://www.lighthouseoptics.com/category/video/) - [Tutorials](https://www.lighthouseoptics.com/category/tutorial/) ### Categories - [Podcast (12)](https://blog.lighthouseoptics.com/blog/tag/podcast) - [Product Development (10)](https://blog.lighthouseoptics.com/blog/tag/product-development) - [Blog (9)](https://blog.lighthouseoptics.com/blog/tag/blog) - [News (9)](https://blog.lighthouseoptics.com/blog/tag/news) ### Recent Posts [![Lighthouse-Imaging](https://blog.lighthouseoptics.com/hubfs/LighthouseImaging_Aug2018/Images/Lighthouse-Imaging-White.png)](https://www.lighthouseoptics.com/) - [Home](https://www.lighthouseoptics.com/) - [OEM Development](https://www.lighthouseoptics.com/medical-device-design-development/) - [Manufacturing](https://www.lighthouseoptics.com/manufacturing-systems/) - [Products](https://info.lighthouseoptics.com/products) - [Blog](https://blog.lighthouseoptics.com/blog) - [About](https://www.lighthouseoptics.com/about-lighthouse-imaging/) 765 Roosevelt Trail, Suite 9 | Windham, ME 04062 | [207-893-8233](tel:207-893-8233) © Copyright 2018 Lighthouse Imaging LLC | [Privacy Policy](https://www.lighthouseoptics.com/private-policy/) | [Terms of Use](https://www.lighthouseoptics.com/terms-of-use/) | [Site Map](http://lighthouseoptics.com/sitemap_index.xml) | [Login](https://www.lighthouseoptics.com/wp-admin)